Aroma of Amroha spices, Ayodhya herbal tea, and the fragrance of Kannauj perfumes drawing people’s attention

Women entrepreneurs step beyond village boundaries into global markets, showcasing the entire state’s talent under one roof

Women entrepreneurs associated with self-help groups arrive from 75 districts, get an opportunity to sell products and reach major buyers and new markets

Yogi government’s efforts take entrepreneurship from villages to the trade show

From Agra’s zardozi-zari to Azamgarh’s black pottery and Banaras carpets

Lucknow, September 2026 : Agra’s zardozi-zari, Amroha’s spices, Ayodhya’s herbal tea, Azamgarh’s black pottery, Kannauj’s perfumes, Gorakhpur’s terracotta jewelry and Banaras carpets. Products being prepared by women in the villages and towns of Uttar Pradesh are now moving beyond the boundaries of local haats and markets towards larger markets. At the UP International Trade Show in Greater Noida, women entrepreneurs from self-help groups across all 75 districts of the state have presented a similar picture of Uttar Pradesh through their skills

Here, not only are products being sold, but every stall is also connected to the story of a village, a traditional art, and a woman who has transformed it into employment. Rehnuma from Agra has brought zardozi-zari, while Kaushalya Gautam from Amroha is spreading the aroma of ground spices. Renu Singh from Ayodhya has brought herbal tea and lemongrass products, while Rita Prajapati from Azamgarh has brought black pottery to the larger market

Tarawati from Kannauj has perfumes, while Sita Devi from Varanasi is representing the skills of Banaras through carpets, foot mats and runners

For women in self-help groups formed under the Uttar Pradesh State Rural Livelihood Mission, this participation in the UP International Trade Show is not merely an exhibition. Along with selling their products, they are getting an opportunity to understand customer preferences, observe packaging and presentation, and explore the potential of their products in larger markets